Your privacy
Effective date: September 18, 2026
Overview
Scope
This Privacy Policy describes how Well Loved Pig, LLC, a Massachusetts limited liability company which operates as a Massachusetts-based online retail business (“The Well Loved Pig”), collects, uses, discloses, protects, and retains information in connection with http://www.lovedpig.com, our online store, customer communications, order fulfillment, and related retail services.
Business description
We sell apparel and personal goods online only, and we accept orders for delivery only within the continental United States. We do not sell health care products and do not operate as a health care provider, health plan, or health care clearinghouse.
Agreement to policy
By accessing or using http://www.lovedpig.com, placing an order, creating an account, signing up for communications, or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.
Information we collect
Information you provide directly
We may collect personal information that you choose to provide, including:
- Contact information. Name, billing address, shipping address, email address, telephone number, and related contact details.
- Order information. Products viewed, selected, purchased, returned, exchanged, or reviewed; order numbers; delivery instructions; gift-message information; and customer-service communications.
- Account information. Username, password or authentication credentials, preferences, saved addresses, order history, and account settings.
- Payment information. Payment-card or other payment information necessary to process a transaction. We use third-party payment processors and do not intend to store full payment-card numbers after payment processing is completed.
- Communications. Information you provide when contacting customer service, responding to surveys, submitting reviews, participating in promotions, or communicating with us by email, text message, chat, form submission, or other means.
- Optional information. Information such as style preferences, size preferences, wish-list items, gift-recipient details, or other information you voluntarily provide.
Information collected automatically
When you visit or use http://www.lovedpig.com, we and our service providers may automatically collect certain information, including:
- Device and usage information. IP address, browser type, device type, operating system, pages viewed, referring and exit pages, date and time of visit, session activity, and interactions with site features.
- Cookies and similar technologies. Cookies, pixels, tags, software development kits, and similar technologies used to operate the site, maintain carts, remember preferences, measure performance, detect fraud, and support advertising or marketing activities if enabled.
- Approximate location information. General location information inferred from IP address or shipping information, such as city, state, or region.
Information from third parties
We may receive information from third parties, including:
- Service providers. Payment processors, shipping providers, fraud-prevention vendors, website hosts, analytics providers, marketing vendors, customer-service tools, and other vendors that support our business.
- Advertising or analytics partners. Data and information if we use advertising, retargeting, attribution, or analytics services.
- Public or customer-generated sources. Reviews, social media interactions, referrals, and other content you make available to us.
How we use information
Retail operations
We use personal information to:
- Process, confirm, fulfill, deliver, return, exchange, and refund orders.
- Create, maintain, secure, and administer customer accounts.
- Provide customer service and respond to inquiries, requests, complaints, and feedback.
- Send transactional communications, including order confirmations, shipping notices, return instructions, security notices, and policy updates.
- Maintain shopping carts, wish lists, preferences, and site functionality.
- Verify identity, prevent fraud, protect against unauthorized transactions, and maintain the security and integrity of our systems.
- Improve merchandise selection, website performance, customer experience, and business operations.
- Conduct accounting, auditing, tax, compliance, recordkeeping, dispute-resolution, and legal functions.
Marketing and communications
We may use information to send promotional communications, product updates, offers, surveys, and other marketing communications, subject to your communication preferences and applicable law.
Analytics and improvement
We may use aggregated, de-identified, or statistical information to evaluate website usage, measure marketing effectiveness, improve products and services, and understand customer preferences.
How we disclose information
Service providers and vendors
We may disclose personal information to vendors and service providers that perform services on our behalf, including payment processing, order fulfillment, shipping, hosting, analytics, fraud prevention, marketing support, email delivery, customer support, returns processing, and professional services.
Payment and shipping partners
We disclose information necessary to complete transactions, including to payment processors, financial institutions, fraud-screening services, carriers, logistics providers, and address-verification services.
Business and legal purposes
We may disclose personal information:
- To comply with law, legal process, governmental requests, subpoenas, court orders, or regulatory requirements.
- To enforce our terms, policies, contracts, and rights.
- To protect the rights, property, safety, and security of our business, customers, employees, vendors, or others.
- In connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.
Advertising and analytics disclosures
If enabled, we may disclose limited device, usage, or contact information to analytics, marketing, or advertising partners to help measure site performance or deliver relevant advertising.
No sale of personal information
We do not sell personal information for money or any forms of remuneration.
No health information use
We do not seek to collect health information for health care purposes, and our products and services are not intended to collect, create, maintain, or transmit protected health information.
Cookies, analytics, and tracking technologies
Use of cookies
We may use cookies and similar technologies to operate http://www.lovedpig.com, remember cart contents and preferences, maintain security, understand site usage, improve performance, and support marketing activities if enabled.
Types of cookies
The technologies we use may include:
Essential cookies
Necessary for site operation, checkout, account access, security, and fraud prevention.
Functional cookies
Used to remember preferences and improve the shopping experience.
Analytics cookies
Used to understand site traffic, errors, page performance, and customer interactions.
Advertising cookies
Used to deliver or measure advertising or promotional content.
Your choices
You may be able to adjust browser settings to refuse or delete cookies. If you disable certain cookies, some features of http://www.lovedpig.com including shopping cart, checkout, account, or preference features, may not function properly.
Do not track
Some browsers transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to such signals, http://www.lovedpig.com does not currently respond to them. We will honor legally required opt-out preference signals if and when they apply to our business and technology.
Your choices
Account information
You may access, update, or correct certain account information by logging into your account or contacting us at info@lovedpig.com.
Marketing emails
You may opt out of promotional emails by using the unsubscribe instructions in the message or contacting us at info@lovedpig.com. Even if you opt out of marketing emails, we may continue to send transactional, account, security, order, and policy-related communications.
Text messages
If we offer text-message communications, you may opt out by following the instructions provided in the applicable message or contacting us at info@lovedpig.com.
Cookies
You may manage cookies through your browser or device settings, subject to the functional limitations described in Article 5 above.
Order information
Certain order, transaction, tax, accounting, fraud-prevention, chargeback, and legal records may be retained even if you request deletion of other information.
Privacy rights
General requests
You may contact us at info@lovedpig.com to request access to, correction of, deletion of, or information about personal information we maintain about you. We will review and respond to requests in accordance with applicable law and our verification procedures.
Verification
To protect personal information, we may need to verify your identity before fulfilling a request. Verification may require matching information you provide with information in our records or requesting additional information reasonably necessary to confirm your identity.
Authorized agents
If applicable law permits you to use an authorized agent, we may require proof of authorization and may also require you to verify your identity directly with us.
State privacy laws
Based on our current business size, customer volume, and sales volume, we do not expect to be subject to comprehensive state consumer privacy laws that apply only above specified revenue, customer, or data-processing thresholds. If those laws become applicable, we will update this Privacy Policy and provide any required rights, notices, and mechanisms.
Non-discrimination
We will not unlawfully discriminate against you for exercising privacy rights that apply to you.
Massachusetts-focused privacy and security practices
Massachusetts operations
http://www.lovedpig.com operates from Massachusetts and maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, disclosure, alteration, or destruction.
Sensitive identifiers
We do not intend to collect Social Security numbers, driver’s license numbers, state identification numbers, passport numbers, or similar government identifiers from retail customers in the ordinary course of business. If you provide such information unnecessarily, we will make every effort to delete it or restrict its use.
Security program
We maintain data security practices appropriate to the size and scope of our business, the nature of the information we collect, and the risks associated with our operations, including reasonable vendor oversight, access controls, account-security measures, and incident-response procedures.
Security incidents
If we determine that a security incident requires notice to affected individuals or governmental authorities, we will provide notice in the manner and within the time required by applicable law.
Data security
Safeguards
We use reasonable safeguards intended to protect personal information, including measures such as access controls, secure checkout processes, vendor controls, malware protection, monitoring, and secure data handling practices.
Payment security
Payment information is processed by third-party payment processors. We do not intend to store full payment-card numbers after completion of payment processing.
No guaranteed security
No website, system, transmission, or storage environment is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been compromised.
Data retention
Retention standard
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide products and services, administer accounts, complete transactions, resolve disputes, prevent fraud, comply with legal obligations, enforce agreements, and maintain business records.
Retention factors
Retention periods may vary depending on the type of information, the nature of the customer relationship, legal and accounting requirements, chargeback and fraud-prevention needs, warranty or return periods, and operational requirements.
Deletion and de-identification
When information is no longer reasonably needed, we may delete, de-identify, aggregate, or otherwise dispose of it in accordance with our data-retention and security practices.
Children’s privacy
Age limitation
http://www.lovedpig.com is intended for use by adults and is not directed to children under 13 years of age.
No knowing collection from children
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
Parent or guardian contact
A parent or guardian who believes that a child under 13 has provided personal information to us may contact us at info@lovedpig.com.
User content, reviews, and social features
Public submissions
If http://www.lovedpig.com permits product reviews, comments, testimonials, photos, or other user-generated content, information you submit may be visible to other users or the public.
Use of submissions
We may use reviews, testimonials, and other submitted content for customer-service, merchandising, marketing, fraud-prevention, and site-administration purposes, subject to applicable law and any additional terms presented at the time of submission.
Personal information in reviews
You should not include sensitive personal information, payment information, government identifiers, or information about other individuals in public reviews or submissions.
Third-party sites and services
Third-party services
http://www.lovedpig.com may include integrations, plug-ins, payment tools, delivery tools, analytics tools, or other services operated by third parties.
Third-party privacy practices
We are not responsible for the privacy, security, or content practices of third parties. Your interactions with third-party services are governed by their own terms and privacy practices.
Communications
Transactional communications
We may send communications relating to orders, accounts, returns, exchanges, security, customer service, and changes to our policies or terms.
Promotional communications
If you sign up for marketing communications or otherwise consent where required, we may send promotional messages regarding products, offers, and updates.
Contact information accuracy
You are responsible for providing accurate contact information and updating it as necessary.
Geographic scope
United States only
http://www.lovedpig.com is intended for customers located in the United States, and we ship only within the continental United States.
No international targeting
We do not direct our products or services to individuals outside the United States and do not intend to collect information subject to non-U.S. privacy regimes.
Continental United States shipping
Orders requiring shipment outside the continental United States may be declined, cancelled, or refunded in accordance with our order policies.
Changes to this privacy policy
Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations, or business operations.
Effective date
The “Effective Date” at the top of this Privacy Policy indicates when it was last updated.
Notice of material changes
If we make material changes, we may provide notice by posting the updated Privacy Policy on http://www.lovedpig.com, sending a notice to the email address associated with your account, or using another reasonable method.
Continued use
Your continued use of http://www.lovedpig.com after an updated Privacy Policy becomes effective means you acknowledge the updated policy.
Contact us
Privacy contact
If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, you may contact us at:
Well Loved Pig, LLC
Attn: Privacy
PO Box 60, Belchertown, MA 01007
info@lovedpig.com
774-478-0071
https://lovedpig.com/lets-connect/
Response
We will review privacy-related inquiries and respond as required by applicable law and our internal procedures.
